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Design outcomes, not just things.
My early career in product strategy taught me how to build systems that make innovation sustainable. At Alliance Nutra and CFH Ltd, I led cross-functional teams that connected creative vision with data, compliance, and production — ensuring every idea became something people could actually use.
My work in product development began at the intersection of creativity and operations. I learned early on that the goal isn’t just to make a thing - it’s to make an outcome: a process that is scalable, efficient, and built around real people’s needs.
Focus Areas Include:
Product Lifecycle Management • Process Optimization • Cross-Functional Collaboration • Market Strategy • Systems Development
Expanding Product Lines for Growth
At CFH, Ltd. I led cross-functional teams across R&D, marketing and production to expand edible and topical product categories within existing client contracts. We scaled from 30 to 120 SKUs, improving profitability by 10% and setting the stage for a successful merger.
Building Winning Systems
As VP of Sales & Operations at Alliance Nutra, I implemented a new forecasting and demand planning system that reduced cash-to-cash cycle time by 30%. By unifying production schedules and vendor communication we built a workflow that brought products to market faster with less waste, in a newly integrated team.
Bringing Ideas to Market
Case Study: James & James
In the competitive beverage industry, we positioned James & James as a leader by blending tradition with innovation. Our unique approach combined art and science, infusing each bottle with enchantment and showcasing the brand’s craftsmanship and forward-thinking. We leveraged digital marketing, including distinctive logo and label designs, strategic social media, and compelling brand photography, to build a sophisticated and unique identity. This strategy resulted in notable success, highlighting James & James as a symbol of bespoke craftsmanship in the non-alcoholic beverage market.
