How I Work

Every great idea needs a roadmap and a strong team. In product management, I learned not just to create a thing, but to create an outcome — one that solves real problems and connects people to possibility.

Creative direction, design, and storytelling — this is where I shape messages that move people. With a foundation in fine art and years in marketing, I build campaigns and experiences that connect communities and strengthen brands.

This is the intersection of strategy and community. I lead events, sponsorships, and brand activations that drive both engagement and impact. From building partnerships that fund local initiatives to producing festivals that welcome thousands, I measure success in connection — not just attendance.